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The Visibility Gap


Cigna Healthcare shifted the way they spoke to their B2B audience by creating unique content just for them: a podcast series called The Visiblity Gap. Hosted by Holly Robinson Peete, the converations related to the unseen challenges employees face and provided solutions of how to take better care of people at work. Our team produced the content in addition to all of the digital and social media that came out of it. 

Listen to the podcast episodes on Apple or on Spotify.








 

The Cigna Group


The health care system has its flaws, and it’s going to take big moves from the big players to make it more fair. each&every is The Cigna’s Group health equity campaign that strives to “give each person every opportunity to live well.”

PR: The Cigna Group launches its health equity campaign

Johnson & Johnson


For All You Love is the global brand equity campaign for Johnson & Johnson. There is nothing as pure as love, and we used multiple platforms to broadcast this simple message.

Winner of 2013 Bronze Clio in Advertising Health

Adweek Ad of the Day
Forbes
New York Times











POSTERS/PHOTOGRAPHY
(WITH TYLER GOURLEY)
The Greatness (Grandeza) campaign launched the 2021 Ford F-150 to the US Hispanic market. It tells the story of all the things you can do when you have the best full-size pickup truck, and really make the most of your day.

The shoot happened in the middle of peak-Covid restrictions, which meant many Zoom sessions with our partners from Reset, Union Editorial, The Mill and Indiehouse. 

Women’s World Cup


Ford Latino wanted to start a conversation with Latinas during the Women’s World Cup. With a fresh rebrand and a small budget, we created social content to motivate women to unapologetically kick butt. 

Ten pieces of content lived across social platforms in both English and Spanish.

Writer: Sheska Ocasio
Director: Sherman Johnson