Hi, I'm Carolina! I'm a creative director with a curly mop and a case of wanderlust. I’ve got fully integrated experience across many brands, agencies
and cities (that are always close to an ocean). From strategy to concepts to
production, I love the chaos of storytelling, the process of simplifying it, and the moment it gives someone goosebumps.
Likes: Making messy art with my 8-year-old, curly hair products, chisme
Dislikes: Raspberries, germs
Let’s chat!
Carolina.Labi [at] gmail.com
LinkedIn
Likes: Making messy art with my 8-year-old, curly hair products, chisme
Dislikes: Raspberries, germs
Let’s chat!
Carolina.Labi [at] gmail.com
Experience
Freelance—Creative Director/Designer
Feb 2017 – present
Tech & medical startups, ad agencies
Gopuff—Senior Creative
July 2021 – December 2021 | Remote
Internal creative brand team
Zubi Advertising—Senior Art Director
Oct 2017 – July 2021 | Coral Gables, FL
Ford Latino, Chase Bank
Saatchi & Saatchi—Senior Art Director
Sept 2013 – Feb 2017 | Torrance, CA
Toyota
TBWA/Chiat/Day—Art Director/Designer
Jan 2011 – Sept 2013 | Los Angeles, CA
Johnson & Johnson, Energizer, Crate&Barrel,
Jimmy Dean, Principal Financial, VISA, Nissan
SapientNitro—Art Director (Freelance)
Sept 2008 – Oct 2010 | Miami Beach, FL
Celebrity Cruises, Hawaiian Airlines,
Coca-Cola, Chrysler
Digitas—Associate Art Director
May 2006 – Sept 2008 | Boston, MA
The Home Depot, Tampax, Always, Gillette Venus
Schools
Miami Ad School
Fall 2005
Miami, Amsterdam, San Francisco
University of Florida
Winter 2002
Bachelor of Science in Advertising
Skills
Adobe Creative Suite
Photoshop, Indesign, Illustrator
Presentations
Keynote, PowerPoint
User Experience
Digital media, Wireframes
Awards
Bronze Clio, 2013
Johnson & Johnson “For All You Love” campaign
Bill Bernbach Minority
Scholarship Recipient