Toyota RAV4
This campaign was all about making family moments extra fun with the RAV4. We used eye-catching visuals to garner quick-glance attention on traditional media. On social we worked with influencers by having them take fun photos with the RAV4, and we also hosted an Instameet with RAV4-inspired eye candy for their feeds.
INFLUENCER-FOCUSED SOCIAL MEDIA: INSTAMEET & CONTENT CREATION
