Toyota, Let’s Go Places
The 2015 sustaining campaign for the Corolla and Camry pushes Toyota’s tagline, Let’s Go Places, to a more philosophical place for each of the target audiences: the Corolla is for typically younger people with a strong sense of ambition, while the Camry appeals to practial people who live with the sentiment that life is a journey.
Photography and retouching by Markku Lahdesmaki
