Experiential

SXSW FADER FORT
How does a brand authentically hang out with a high-energy music crowd? We created an energy-themed indoor and outdoor space for the Prius at the famous SXSW FADER FORT. Inside there was a Prius mold with graphic projection mapping, kinetic dance floor and silent disco. Outside the Prius sat next to a 180 Photo Booth, living wall with a mural from a local artist, and an energy bar.

THE CREATORS PROJECT
The all-new Prius partnered with The Creator's Project to create pieces of art based on the Prius' themes: design, technology and eco-heritage. The artists created interactive pieces for a traveling exhibition in New York, Chicago and Los Angeles. Video content lived on social platforms and The Creator's Project landing page.