https://carolinalabi.cargo.site Carolina Labi Sat, 11 May 2024 01:58:15 +0000 https://carolinalabi.cargo.site en https://carolinalabi.cargo.site/The-Visibility-Gap Sat, 11 May 2024 01:58:15 +0000 Carolina Labi https://carolinalabi.cargo.site/The-Visibility-Gap The Visibility Gap Cigna Healthcare shifted the way they spoke to their B2B audience by creating unique content just for them: a podcast series called The Visiblity Gap. Hosted by Holly Robinson Peete, the converations related to the unseen challenges employees face and provided solutions of how to take better care of people at work. Our team produced the content in addition to all of the digital and social media that came out of it.&nbsp; Listen to the podcast episodes on&nbsp;Apple or on Spotify. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/6eda49e63f32c30797133d9cedf569dd4584743e7463192b6146ec20296ea95e/tvg_blue.gif" data-mid="210697750" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/6eda49e63f32c30797133d9cedf569dd4584743e7463192b6146ec20296ea95e/tvg_blue.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/0615894736f09d22a79d131872614dade41db13df0bce46e197ea73d5c53c219/EP1_06s.gif" data-mid="210730738" border="0" data-scale="39" src="https://freight.cargo.site/w/600/i/0615894736f09d22a79d131872614dade41db13df0bce46e197ea73d5c53c219/EP1_06s.gif" />&nbsp;<img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/4c3fe8a8af5fe65f008f9001c6b9880f820bce3dbada142fe7a0c3e4574b4fce/EP2_06s.gif" data-mid="210730814" border="0" data-scale="39" src="https://freight.cargo.site/w/600/i/4c3fe8a8af5fe65f008f9001c6b9880f820bce3dbada142fe7a0c3e4574b4fce/EP2_06s.gif" /> <img width="1366" height="547" width_o="1366" height_o="547" data-src="https://freight.cargo.site/t/original/i/0368c2db05af8bac81943042a659df857d8273134b50d8302ac420a5ccfe77f3/TVG_digital_social_posts.jpg" data-mid="210730820" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/0368c2db05af8bac81943042a659df857d8273134b50d8302ac420a5ccfe77f3/TVG_digital_social_posts.jpg" /><img width="1366" height="347" width_o="1366" height_o="347" data-src="https://freight.cargo.site/t/original/i/6934d61c5856fbce753bce57a78561bf492440ccef3550777be8a578cbf6959d/TVG_digital_social_banner.jpg" data-mid="210730837" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/6934d61c5856fbce753bce57a78561bf492440ccef3550777be8a578cbf6959d/TVG_digital_social_banner.jpg" /> https://carolinalabi.cargo.site/The-Cigna-Group Sun, 28 Apr 2024 21:06:22 +0000 Carolina Labi https://carolinalabi.cargo.site/The-Cigna-Group The Cigna Group The health care system has its flaws, and it’s going to take big moves from the big players to make it more fair.&nbsp;each&amp;every is The Cigna’s Group health equity campaign that strives to “give each person every opportunity to live well.” PR: The Cigna Group launches its health equity campaign https://carolinalabi.cargo.site/Johnson-Johnson Mon, 06 May 2013 05:02:13 +0000 Carolina Labi https://carolinalabi.cargo.site/Johnson-Johnson Johnson &amp; Johnson For All You Love is the global brand equity campaign for Johnson &amp; Johnson. There is nothing as pure as love, and we used multiple platforms to broadcast this simple message. Winner of 2013 Bronze Clio in Advertising Health Adweek Ad of the Day Forbes New York Times <img width="2832" height="3200" width_o="2832" height_o="3200" data-src="https://freight.cargo.site/t/original/i/bbce7398db0088c15554a9916396ef9926494a7aaece67ef484d5b7dc5961c91/JnJ-newspaper.jpg" data-mid="35006100" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/bbce7398db0088c15554a9916396ef9926494a7aaece67ef484d5b7dc5961c91/JnJ-newspaper.jpg" /> <img width="600" height="169" width_o="600" height_o="169" data-src="https://freight.cargo.site/t/original/i/f196185ae07401688b60b20f3ea7857f035096fe0bc1b546968ebd7cd39b76bc/JnJ-global-logos.gif" data-mid="34967554" border="0" src="https://freight.cargo.site/w/600/i/f196185ae07401688b60b20f3ea7857f035096fe0bc1b546968ebd7cd39b76bc/JnJ-global-logos.gif" /> POSTERS/PHOTOGRAPHY (WITH TYLER GOURLEY) <img width="1920" height="1026" width_o="1920" height_o="1026" data-src="https://freight.cargo.site/t/original/i/77b995ba9da311d49958cde882ae9c0d19cf933bb7f005d774b61f1529774b4d/JnJ-posters.jpg" data-mid="34967563" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/77b995ba9da311d49958cde882ae9c0d19cf933bb7f005d774b61f1529774b4d/JnJ-posters.jpg" /> https://carolinalabi.cargo.site/Ford-F-150 Wed, 20 Jan 2021 15:53:19 +0000 Carolina Labi https://carolinalabi.cargo.site/Ford-F-150 The Greatness (Grandeza) campaign launched the 2021 Ford F-150 to the US Hispanic market. It tells the story of all the things you can do when you have the best full-size pickup truck, and really make the most of your day. The shoot happened in the middle of peak-Covid restrictions, which meant many Zoom sessions with our partners from Reset, Union Editorial, The Mill and Indiehouse.&nbsp; https://carolinalabi.cargo.site/Women-s-World-Cup Wed, 30 Oct 2019 16:35:18 +0000 Carolina Labi https://carolinalabi.cargo.site/Women-s-World-Cup Women’s World Cup Ford Latino wanted to start a conversation with Latinas during the Women’s World Cup. With a fresh rebrand and a small budget, we created social content to motivate women to unapologetically kick butt.&nbsp; Ten pieces of content lived across social platforms in both English and Spanish. Writer: Sheska Ocasio Director:&nbsp;Sherman Johnson https://carolinalabi.cargo.site/Gopuff Sun, 05 Dec 2021 17:38:07 +0000 Carolina Labi https://carolinalabi.cargo.site/Gopuff How many ways can we talk about candy and snacks? One month of social media posts at a start-up will give you a glimpse. Everything from influencer content, videos, stories, and simple posts—you name it. Here’s a snapshot of an October at Gopuff, a nationwide delivery service. &nbsp; &nbsp; <img width="3200" height="1600" width_o="3200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6829605c47c41e08361842619d7ff375e0ccd6d19cdf31c14e95eb93cb0c8cb7/gopuff_awards_phone.png" data-mid="128990323" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/6829605c47c41e08361842619d7ff375e0ccd6d19cdf31c14e95eb93cb0c8cb7/gopuff_awards_phone.png" /> &nbsp; &nbsp; &nbsp;&nbsp;<img width="774" height="1600" width_o="774" height_o="1600" data-src="https://freight.cargo.site/t/original/i/efdf50a84bb31b0c2847f2ca2f4c8f595ad87b73f1dc267f7452712abd58dc8e/gopuff_0000_candy_conun_v1_single.png" data-mid="128990447" border="0" data-scale="29" src="https://freight.cargo.site/w/774/i/efdf50a84bb31b0c2847f2ca2f4c8f595ad87b73f1dc267f7452712abd58dc8e/gopuff_0000_candy_conun_v1_single.png" /><img width="900" height="1600" width_o="900" height_o="1600" data-src="https://freight.cargo.site/t/original/i/234a318df6bf3c4ec9769e86b6b560eea34b47144cf2cd37db6f9331fd3361da/oldcandy_new_tricks.png" data-mid="128990328" border="0" data-scale="34" src="https://freight.cargo.site/w/900/i/234a318df6bf3c4ec9769e86b6b560eea34b47144cf2cd37db6f9331fd3361da/oldcandy_new_tricks.png" /> https://carolinalabi.cargo.site/Toyota-Let-s-Go-Places Fri, 06 Nov 2015 04:26:45 +0000 Carolina Labi https://carolinalabi.cargo.site/Toyota-Let-s-Go-Places Toyota, Let’s Go Places The 2015 sustaining campaign for the Corolla and Camry pushes Toyota’s tagline, Let’s Go Places, to a more philosophical place for each of the target audiences: the Corolla is for typically younger people with a strong sense of ambition, while the Camry appeals to practial people who live with the sentiment that life is a journey.&nbsp; Photography and retouching by Markku Lahdesmaki <img width="1200" height="1950" width_o="1200" height_o="1950" data-src="https://freight.cargo.site/t/original/i/d90152ea33c9c31daa2875ebe6024b49725bbc40369ab260dbb5c6f8ee6bc920/Corolla-print-ooh.jpg" data-mid="35008379" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/d90152ea33c9c31daa2875ebe6024b49725bbc40369ab260dbb5c6f8ee6bc920/Corolla-print-ooh.jpg" /> <img width="1200" height="1950" width_o="1200" height_o="1950" data-src="https://freight.cargo.site/t/original/i/8d5ea8a46d90fa0740692b8a9b39118bc12b7530dd4d815d66bba74d2feb71b4/Camry-print-ooh.jpg" data-mid="35008375" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/8d5ea8a46d90fa0740692b8a9b39118bc12b7530dd4d815d66bba74d2feb71b4/Camry-print-ooh.jpg" /> https://carolinalabi.cargo.site/Toyota-RAV4 Sun, 13 Jul 2014 06:22:38 +0000 Carolina Labi https://carolinalabi.cargo.site/Toyota-RAV4 Toyota RAV4 This campaign was all about making family moments extra fun with the RAV4. We used eye-catching visuals to garner quick-glance attention on traditional media. On social we worked with influencers by having them take fun photos with the RAV4, and we also hosted an Instameet with RAV4-inspired eye candy for their feeds. https://carolinalabi.cargo.site/Jimmy-Dean Sun, 29 Apr 2018 19:52:44 +0000 Carolina Labi https://carolinalabi.cargo.site/Jimmy-Dean Jimmy Dean Jimmy Dean’s digital rebranding, complete with a mouth-watering photoshoot and full website overhaul with full responsiveness. We created assets for the website with “flair” to make it ultra share-able branded content without a big ‘ol logo on top.&nbsp; PHOTOSHOOT (WITH KATHRYN BARNARD AND CALLIE MEYER) <img width="1152" height="700" width_o="1152" height_o="700" data-src="https://freight.cargo.site/t/original/i/69e0c270e9f2c34b9e514cd7f4798ec1d3ce69429f654e2b47756109b045b89f/Fully-Cooked-Turkey-Sausage-Links-pin.jpg" data-mid="35090123" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/69e0c270e9f2c34b9e514cd7f4798ec1d3ce69429f654e2b47756109b045b89f/Fully-Cooked-Turkey-Sausage-Links-pin.jpg" /> <img width="1152" height="700" width_o="1152" height_o="700" data-src="https://freight.cargo.site/t/original/i/451c02567eca5d7426dd7c7d014658784050ce60904b7ff033de1573ea98c3ba/Thick-Sliced-Hickory-Smoked-Bacon-Pin.jpg" data-mid="35090127" border="0" src="https://freight.cargo.site/w/1000/i/451c02567eca5d7426dd7c7d014658784050ce60904b7ff033de1573ea98c3ba/Thick-Sliced-Hickory-Smoked-Bacon-Pin.jpg" /> <img width="1152" height="700" width_o="1152" height_o="700" data-src="https://freight.cargo.site/t/original/i/0b3cf245d705d89ade107db2360aa947cd69d5bac952714143ce84818a2ca5e4/Breakfast-Pizza-pin.jpg" data-mid="35090120" border="0" src="https://freight.cargo.site/w/1000/i/0b3cf245d705d89ade107db2360aa947cd69d5bac952714143ce84818a2ca5e4/Breakfast-Pizza-pin.jpg" /> <img width="1152" height="700" width_o="1152" height_o="700" data-src="https://freight.cargo.site/t/original/i/04ec1d520de87e85f37e2c8239a346814d8d196b5ef75b466dbc0e9189aa37f2/Chicken-Biscuit-Sandwich-pin.jpg" data-mid="35090121" border="0" src="https://freight.cargo.site/w/1000/i/04ec1d520de87e85f37e2c8239a346814d8d196b5ef75b466dbc0e9189aa37f2/Chicken-Biscuit-Sandwich-pin.jpg" /> <img width="1152" height="700" width_o="1152" height_o="700" data-src="https://freight.cargo.site/t/original/i/d4f4507f4b22481b72b3f304399a68512347ab5802c268faf8cc259a6459b4f7/Easy-Sausage-Egg-Breakfast-Burrito-pin.jpg" data-mid="35090122" border="0" src="https://freight.cargo.site/w/1000/i/d4f4507f4b22481b72b3f304399a68512347ab5802c268faf8cc259a6459b4f7/Easy-Sausage-Egg-Breakfast-Burrito-pin.jpg" /> <img width="1152" height="700" width_o="1152" height_o="700" data-src="https://freight.cargo.site/t/original/i/f57be635991a82e1fbd1713e94656ecdd40bd7a4924a94f5082351a4fcf32a49/Premium-Original-Sausage-Patties-pin.jpg" data-mid="35090125" border="0" src="https://freight.cargo.site/w/1000/i/f57be635991a82e1fbd1713e94656ecdd40bd7a4924a94f5082351a4fcf32a49/Premium-Original-Sausage-Patties-pin.jpg" /> <img width="1152" height="700" width_o="1152" height_o="700" data-src="https://freight.cargo.site/t/original/i/52f083b6bf4934609aa84aaa80fc386c0300216cb738a075f916435d0ab685cb/Premium-Maple-Sausage-Links-pin.jpg" data-mid="35090124" border="0" src="https://freight.cargo.site/w/1000/i/52f083b6bf4934609aa84aaa80fc386c0300216cb738a075f916435d0ab685cb/Premium-Maple-Sausage-Links-pin.jpg" /> WEBSITE <img width="1200" height="600" width_o="1200" height_o="600" data-src="https://freight.cargo.site/t/original/i/2438ef277e19bd9eda081621300e0efa6d80fe60aa26a848d87ad94300ec3b43/JD-homepage.jpg" data-mid="35091327" border="0" src="https://freight.cargo.site/w/1000/i/2438ef277e19bd9eda081621300e0efa6d80fe60aa26a848d87ad94300ec3b43/JD-homepage.jpg" />CATEGORY PAGE <img width="1152" height="1200" width_o="1152" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c6f3703855c066cc9478b3ce4fd3ec5d0a173835d7732ff3d4bf2fc6bc0fff6e/JD_web_category.jpg" data-mid="35098308" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/c6f3703855c066cc9478b3ce4fd3ec5d0a173835d7732ff3d4bf2fc6bc0fff6e/JD_web_category.jpg" /> PRODUCT DETAIL PAGE <img width="1152" height="1200" width_o="1152" height_o="1200" data-src="https://freight.cargo.site/t/original/i/52807671ae40c0e44c28ef33d602e7040be4786b5172b96ef8e014062bf49d5e/JD_web_product_detail.jpg" data-mid="35098309" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/52807671ae40c0e44c28ef33d602e7040be4786b5172b96ef8e014062bf49d5e/JD_web_product_detail.jpg" /> RECIPE PAGE <img width="1152" height="1200" width_o="1152" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f4b3325b4d933c7f932d65f02fc6b2b96fc30ed4a565d6aceaa63fd1b601ecc5/JD_web_recipe.jpg" data-mid="35098311" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/f4b3325b4d933c7f932d65f02fc6b2b96fc30ed4a565d6aceaa63fd1b601ecc5/JD_web_recipe.jpg" /> 404 ERROR PAGE <img width="1152" height="580" width_o="1152" height_o="580" data-src="https://freight.cargo.site/t/original/i/80943b2fcffa295b65554eb356cd30a13bac8326688953b252ba0a6ed05b1a94/JD_web_404.jpg" data-mid="35098515" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/80943b2fcffa295b65554eb356cd30a13bac8326688953b252ba0a6ed05b1a94/JD_web_404.jpg" /> https://carolinalabi.cargo.site/Energizer Wed, 14 Mar 2018 01:21:51 +0000 Carolina Labi https://carolinalabi.cargo.site/Energizer Energizer We used the iconic Energizer Bunny to showcase a variety of products, from batteries to portable chargers. These key visuals lived on digital and traditional media.&nbsp; <img width="1224" height="1584" width_o="1224" height_o="1584" data-src="https://freight.cargo.site/t/original/i/52ff6f8980bfbec51d063e7055334ad0d1f1c139aadb38db3eaf8f9c4d2e57dd/01_Energizer_Ultimate-Lithium-Batteries.jpg" data-mid="34966770" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/52ff6f8980bfbec51d063e7055334ad0d1f1c139aadb38db3eaf8f9c4d2e57dd/01_Energizer_Ultimate-Lithium-Batteries.jpg" />&nbsp;&nbsp;<img width="1224" height="1584" width_o="1224" height_o="1584" data-src="https://freight.cargo.site/t/original/i/fa332631f0bb50e4690033704c28d192ecfcde25a61bbc081c88f3e0898d69bb/02_Energizer_Wireless-Charging.jpg" data-mid="34966771" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/fa332631f0bb50e4690033704c28d192ecfcde25a61bbc081c88f3e0898d69bb/02_Energizer_Wireless-Charging.jpg" /><img width="1224" height="1584" width_o="1224" height_o="1584" data-src="https://freight.cargo.site/t/original/i/0373a6f3a979ee505a5048584c47ade228a870c348385240bd11f383289e4d43/03_Energizer_Lighting.jpg" data-mid="34966772" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/0373a6f3a979ee505a5048584c47ade228a870c348385240bd11f383289e4d43/03_Energizer_Lighting.jpg" /> &nbsp;<img width="1224" height="1584" width_o="1224" height_o="1584" data-src="https://freight.cargo.site/t/original/i/f98d748bcf4c4b2fb51bcaa228f71df6c54768581b02a398554dfb4fed5a3c3d/04_Energizer_Max-Alkaline-Batteries.jpg" data-mid="34966773" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/f98d748bcf4c4b2fb51bcaa228f71df6c54768581b02a398554dfb4fed5a3c3d/04_Energizer_Max-Alkaline-Batteries.jpg" /><img width="1224" height="1584" width_o="1224" height_o="1584" data-src="https://freight.cargo.site/t/original/i/ebeeddd8b892a99b71e1707809f641fcac0773eb0749a94deea7ee7fa477fb47/05_Energizer_Portable-Power.jpg" data-mid="34966774" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/ebeeddd8b892a99b71e1707809f641fcac0773eb0749a94deea7ee7fa477fb47/05_Energizer_Portable-Power.jpg" />